Font Pairing (Serif + Sans-Serif)
Pairing fonts creates balance and interest. A serif font (with little feet) often feels classic, trustworthy, and traditional. A sans-serif font (clean and modern) feels simple and fresh. Use one for headlines and one for body text so the design feels organized and professional.

Hierarchy (What Grabs Attention First)
Hierarchy is about guiding the reader’s eyes. The most important words should be the biggest or boldest. Then the supporting text is smaller. This helps people know what to read first, second, and last without thinking about it.

Alignment and Spacing for Clean Design
Alignment keeps everything looking orderly. Left-aligned, centered, or grid-based layouts help the eye move smoothly. Spacing gives your text room to breathe. When things are too close together, it feels cluttered. When there is space, it feels calm and readable.

Contrast (Size, Weight, Color)
Contrast creates focus. You can use big vs small text, bold vs thin, dark vs light colors. Contrast tells the viewer, “This part matters most.” Without contrast, everything looks the same and nothing stands out.

Together, these tools help turn simple text into strong visual communication. Typography is not just decoration. It is how your message speaks before anyone even reads it.