January Review Kahoot + Brand Story Session
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Review key skills learned during the first semester (Weeks 1–15)
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Reflect on and articulate the “why” behind your made-up company
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Practice telling a brand story to guide upcoming designs
Scripture
Habakkuk 2:2 (HCSB) – “Write down this vision; clearly inscribe it on tablets so one may easily read it.”
God told Habakkuk to write the vision clearly so others could understand and run with it. Vision matters because it gives direction and purpose. When we know why we are creating something, our work has intention instead of randomness. Vision keeps us focused, helps us make better choices, and reminds us that what we create can impact others.
Our designs should also speak clearly. Just like the vision was to be written so it could be “easily read,” good design communicates without confusion.
Course Content
Mini Lesson – What Is a Brand Story?
- A brand story is the message behind your business—it connects people to your purpose
- Helps define:
- Who you are
- What you offer
- Who you help
- Why you do it
Examples from real companies:
- TOMS: “We help give shoes to children in need”
- LEGO: “We help children grow through creative play”
- Honest Co: “We make safe, eco-friendly products for families”
Activity – Brand Story Worksheet
Students write your brand story using a guided prompt:
Brand Story Template:
- My company is called: __________
- We offer: __________
- We help: __________
- We believe: __________
- Our goal is to: __________
Our brand voice is: (fun, serious, encouraging, bold, etc.)
Homework
- Submit your written Brand Story
- Create a mood board or Pinterest board that represents your company’s message and audience