Product Photography
By the end of this lesson, you will:
- Understand how to photograph products for advertising and e-commerce.
- Learn how to control lighting, background, and composition for clean product shots.
- Practice creating visually appealing images that make a product stand out.
- Scripture: Matthew 5:16 – “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven.”
In the same way, effective product images are intentional displays; they make features, craftsmanship, and usefulness clearly visible so others can “see” the truth about the product and respond—usually by trust, interest, or purchase.
Course Content
Introduction to Product Photography
- Definition: Photographing products to highlight features for advertising, catalogs, and online stores.
- Goals:
- Make the product look appealing.
- Clearly show details and texture.
- Match the brand’s style.
Composition & Lighting Tips
- Composition:
- Centered product for catalogs.
- Creative angles for lifestyle marketing.
- Use props sparingly to avoid distraction.
- Lighting:
- Soft, even lighting to avoid harsh shadows.
- Light boxes or diffusers for small items.
- Reflectors to fill shadows.
Hands-On Practice
Activity: “Ad Ready”
- Students choose a product and set up a mini-shooting station.
- Take:
- A clean, plain background product shot.
- A lifestyle shot (product in use or styled scene).
- A creative close-up focusing on texture or unique detail.
Homework
- Assignment: Choose a product from home and create two types of product photos:
- A clean background e-commerce style photo.
- A lifestyle/advertisement-style shot.
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Evaluate your e-commerce photo: Did even lighting eliminate shadows and glare to showcase the product’s true features? Connect this to glorifying the Creator through honest representation.
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In your lifestyle shot, how did the setup direct attention to the product’s benefits, similar to good deeds pointing others to “your Father in heaven”?